A structured approach to message
performance
We Turn Distribution Into Measurable Signal
Lattis One applies structure so clients see how messaging performs across audiences. Our process compares language, placement, and response in real conditions. Decisions move forward with evidence.
- Define The Goal.
- Define The Audience.
- Define Limits Around Tone & Placement.
Clear Intent Sets The Boundary For Every Action That Follows
1. Start with intent
Align the message before distribution
- You Define The Goal.
- You Define The Audience.
- You Define Limits Around Tone & Placement.
Lattis One begins by understanding what the message needs to accomplish. We identify who needs to hear it and what must remain consistent. This creates a clear foundation that prevents confusion as distribution expands.
2. Message variation
We adapt your message for different audiences
We adjust language and framing based on who needs to hear the message. Meaning stays consistent across all versions. This improves relevance without fragmenting the message.
3. Placement
Placing messages with intent
We manage where each message version appears based on audience fit and context. Placement follows defined criteria rather than broad exposure. This keeps results comparable and protects message clarity as reach expands.
4. Response measurement
Turn exposure into signal
We track how each message version performs across placements and audiences. Results show clear differences in attention and engagement. This gives clients evidence to support what continues and what stops.
5. Apply what works
Move forward with evidence
We advance message versions that show consistent response. Versions with weak performance stop. Future distributions stay focused and informed by measured results.
Operating Principles
Rules guide execution
Consistency Makes Results Comparable
- Content Reviewed Before Release
- Message Boundaries Enforced
- Placement Follows Defined Criteria
- Response Measured Consistently
- Results Compared Across Runs